Grasping the Opportunity

When Sierra launched IMAGE Studios Boynton Beach, she knew her success depended on filling suites with professionals who were the perfect match for the brand - not just anyone who clicked an ad. She needed a partner who understood the salon-suite industry, the Florida market, and the level of precision it takes to bring in serious operators.

Other IMAGE owners pointed her to 5th Element Media.

From the very beginning, Sierra emphasized two priorities:
(1) get high-quality salon suite leads
(2) have a responsive team she could collaborate with every day.

We built her an advertising and communication system that delivered both.

‍

‍

Our Approach

1. Precision Paid Advertising on Meta & Google

Sierra wanted leads who were actually interested in running a salon suite - not passive scrollers or unrelated applicants. Our team built campaigns targeting the exact beauty, wellness, and lifestyle segments that convert best for the IMAGE Studios model.

We tailored messaging for stylists, estheticians, brow artists, lash techs, barbers, and other niche professionals - ensuring every lead aligned with her ideal tenant.

“Fifth Element is great at knowing this industry and who to target… the leads I’m getting are interested in this kind of business and salon suites, and that way they’re easier to convert.”

‍

2. A Dedicated Communication System

We onboarded Sierra into a dedicated Slack channel connected directly to our team — not a help desk, not a ticketing system, but real-time conversation with her strategist and Ads Manager.

Anytime she had a question, an idea, or wanted to pivot demographics, she sent a message and got a response within the hour.

“Anytime I notice something…I’ll put it in the chat and they’ll respond within the hour.”

‍

3. Weekly Zoom Calls for Optimization

Instead of “set it and forget it” ad management, we met weekly to:

• evaluate her data
• adjust audiences
• update creatives
• shift budget
• track lead quality
• measure conversion outcomes

“We have weekly Zoom calls where we get to go over everything… and keep measuring our success with the data he provides.”

This ongoing optimization ensured Sierra stayed ahead of trends and competition.

‍

4. Support That Goes Beyond Ads

Sierra consistently shared that what made the biggest difference wasn’t just the results — it was having an experienced team who could advise, guide, and react quickly.

“They’re always there to help guide me and implement something right away.”

This partnership mindset helped her make confident decisions every step of the way.

‍

Technical Excellence

Our backend setup ensured Sierra never missed a revenue-driving opportunity:

• Automated lead routing straight into her CRM
• Speed-to-lead notifications via text, email, and Slack
• Custom Google + Meta audiences built for high conversion
• Multi-channel retargeting to stay top-of-mind
• Weekly data breakdowns for clear performance visibility

Every part of her system was built for one outcome: consistent, sustainable occupancy.

‍