IMAGE Studios Jacksonville entered one of Florida’s most competitive beauty markets with premium pricing and a high-end facility that demanded top-tier professionals. They partnered with 5th Element Media months before construction began — and together, built massive local awareness, attracted hundreds of qualified beauty professionals, and reached 100 percent occupancy within their first month of opening.

With a combination of paid ads, professional content production, organic growth campaigns, and a best-in-class CRM system, Jacksonville became one of IMAGE Studios’ fastest-growing launches in the country.

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Grasping the Opportunity

Launching a high-end salon suite in Jacksonville isn’t easy. The beauty market is crowded, competitive, and filled with established studios, many offering discounted pricing to fill space quickly. Jacksonville took the opposite approach — premium pricing, premium fit-outs, and zero desire to “race to the bottom.”

To succeed, they needed:

• A pipeline of high-caliber beauty, health, and wellness professionals
• Strong brand trust before the doors even opened
• A unified paid + organic strategy that positioned them as the luxury option in Jacksonville
• Rapid follow-up systems to turn interest into booked tours

The owners made a smart decision - they started marketing early. Before construction even began, they partnered with 5th Element Media to build visibility, credibility, and demand long before their grand opening.

“We reached 100 percent occupancy of our studio within just a couple of months, and that is hands down because of Fifth Element.”

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Our Approach

We treated Jacksonville like a full-scale market launch not just an ad campaign. Our strategy blended paid ads, organic visibility, professional content, growth systems, and local relationship-building into one cohesive engine.

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Paid Advertising (Meta + Google)

• Launched paid ads during pre-construction
• Achieved 800 leads before their grand opening
• Hyper-targeted creatives for individual niches:
  • Hairstylists
  • Estheticians
  • Lash techs
  • Brow artists
  • Barbers
  • Injectors & medical pros
• Leveraged “move-in ready,” “modern suites,” and suite-specific creatives as the primary ad angles
• Consistently optimized CPL and lead quality each week
• Blended large-volume Meta campaigns with Google search demand

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Social Media Growth + Influence Building

Jacksonville had 0 followers when we started.
Today, they have 1,800+ almost all local prospects.

How we achieved it:

• Weekly content production and editing
• Direct 1-on-1 content coaching with ownership
• Posting multiple targeted creatives each week
• DM outreach — 10 local beauty pros per day, Monday through Friday
• Strategic story posting and local engagement
• Built organic momentum that created trust before the doors opened

“They helped us build our credibility online… and right as we were opening, you could just see the engagement going up and people getting excited.”

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Professional Media Day

Before their opening, our media team flew out and produced:

• Polished facility videos
• Suite spotlights
• Location branding content
• Owner introduction pieces
• B-roll for paid ads and IG reels

This content became the backbone of their paid ads and organic strategy during the months leading to launch.

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CRM, Technology & Follow-Up Excellence

To support high lead volume, we built Jacksonville a fully optimized 5th Element CRM:

• Instant lead routing to Slack, text, and email
• Automated 30-touch follow-up sequences
• Speed-to-lead setup hitting every lead in 60 seconds
• Monthly nurture campaigns to convert cold leads into warm prospects

“They were absolutely just that - responsive. We’d send a message in Slack and usually get a response immediately.”

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Strategic Pivoting

Despite being a luxury studio in a price-sensitive market, Jacksonville refused to discount.
This required:

• Continual refinement of ad messaging
• Suite-type targeting
• Attracting higher-earning beauty professionals
• Heavy emphasis on luxury brand positioning

And it worked. They filled their suites with the exact kinds of pros needed to sustain their premium pricing model.

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Our Solution Combined

• A pre-construction launch strategy that built demand early
• Hyper-targeted paid ads across Meta and Google
• High-quality creative from a full on-site media day
• Daily social media growth and outbound DMs
• Weekly content strategy + editing + posting
• Fully customized CRM & speed-to-lead automation
• Ongoing optimization based on suite-mix needs
• A hands-on, high-communication relationship with our team

“Absolutely use Fifth Element — it is one of the greatest investments you can make when your business is starting out.”

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Technical Excellence

Our tech and data architecture allowed Jacksonville to move faster and make better decisions:

• Full lead capture → immediate multi-channel alerts
• Weekly data reviews evaluating offer performance, suite mix, and market shifts
• Automated reactivation workflows pushing older leads back into the pipeline
• Direct Slack–based communication lanes
• Clear dashboards tracking CPL, conversion rates, and lead flow

This made their job simple - they just needed to focus on tours and closing.
We handled the rest.

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Outcome: 100 Percent Occupancy by Opening

By combining our paid ads, social media strategy, professional content, and CRM systems:

• 800+ leads generated before grand opening
• 1,800+ local IG followers built from scratch
• High-earning pros attracted across multiple disciplines
• Premium pricing maintained with zero discounting
• Full occupancy achieved within the first month

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