Our Partners
Franchise Brands That Trust Us
We don't just run ads. We become an extension of your team.
We help franchise brands generate thousands of leads per month with hyper-local ads, UGC creative, and AI-powered insights.
We don't just run ads. We become an extension of your team.
If any of these sound familiar, you're not alone.
Corporate sends one-size-fits-all creative. Your franchisees in Phoenix and Portland get the same ad. That's why CPL keeps climbing.
You can't see which locations are winning, which creative is converting, or where the budget is leaking. Decisions get made on gut feeling instead of data.
Most franchise leads sit in a CRM for hours, sometimes days, before anyone reaches out. By the time you call, they've already booked with a competitor. You pay for the lead and lose the sale.
Every franchise gets the same proven framework - customized to their brand, market, and goals.
Centralized Meta & Google ad management per location. Every market gets hyper-local campaigns generating an abundance of qualified leads per month.
No long onboarding. No months of “ramp-up.” We move fast because franchise owners don't have time to wait.
45-minute call where we screen-share your ad accounts and identify 3+ improvements. If we can’t, we send you $100.
We build a hyper-local strategy for every location - custom creative, targeted audiences, and automated follow-up.
Campaigns launch within 2 weeks. Dedicated CSM, real-time dashboard, monthly strategy calls. Results from day one.
Click a vertical to see how we approach it.
We know what converts for every fitness modality. From EMS to Pilates to HIIT, our playbook drives an abundance of leads per location per month.
See Our Approach →Real campaigns, real lead numbers, real franchise owners. Here's a look at the brands we work with every day.
“We reached 100% occupancy within just a couple of months, far above the franchise benchmark — hands down because of Fifth Element.”
“Fifth Element got us to 100% leased before we even opened, solely because of how well they generated leads.”
“900+ leads in five months. Fifth Element eats, breathes, and sleeps Image Studios.”
“You cannot go wrong with Fifth Element.”
“Their data-driven, collaborative approach has been outstanding.”
“We have been inundated with leads to the point we can barely keep up.”
45 minutes. 3+ improvements. $100 gift card guarantee.
We'll screen-share your ad accounts, review your campaigns, and give you specific, actionable improvements. If we can't find at least 3, we send you $100.
No pitch unless you ask.
We work with franchise systems at every stage — from pre-launch to 100s of locations.
CEOs, CMOs, and VP Marketing who need consistent results across every market.
Operators running multiple locations who need scalable lead gen per market.
Single-location owners frustrated with results who want a proven lead flow system.
Teams selling units who need content and lead gen to attract qualified candidates.
The questions franchise owners and franchisors ask us the most, with straight answers in plain English.
A franchise marketing agency builds and runs the marketing systems multi-location brands need to generate leads, sell franchise units, and grow consistently across every market. 5th Element Media is a US-based franchise marketing agency that manages paid ads, UGC creative production, CRM automations, email and SMS follow-up, and real-time analytics for franchise brands. We work with franchisors, multi-unit operators, and individual franchisees across fitness, salon suites, wellness, beauty, home services, and lifestyle verticals. The company is led by founder and CEO Tristynn McGowan and serves brands like IMAGE Studios, BODY20, Pilates Addiction, beem Light Sauna, iFlex, Scramblers Golf Club, and Sequel Brands.
Franchise marketing has to solve a problem regular marketing does not. A franchise brand operates dozens or hundreds of locations, each in a different market with a different competitor set and a different demand curve, but all under one brand identity. Generic agency playbooks treat every location like one big audience, which is why cost per lead climbs and franchisees complain about leads. Franchise marketing requires per-location targeting, local creative variants (especially UGC from real franchisees), centralized reporting so the franchisor sees performance across every market, and automated lead distribution to the right location in seconds. That is the system 5th Element Media builds.
The 3-Pillar System is 5th Element Media's proprietary framework for franchise marketing. Pillar 1 is Predictable Local Lead Flow, which is centralized Meta and Google ad management with hyper-local campaigns per location. Pillar 2 is the UGC-Powered Creative Engine, which produces authentic content from real franchisees that outperforms corporate stock creative by 30 to 50 percent on cost per lead. Pillar 3 is the 5E Insight Engine, an AI-driven dashboard that shows performance across every location in real time so franchisors can see what is working and where to push budget. Every client gets the same framework customized to their brand, market, and goals.
The Free Franchise Lead Engine Audit is a 45-minute Zoom call where the 5th Element Media team screen-shares your existing ad accounts, reviews your campaigns, and identifies at least 3 specific improvements you can implement immediately. There is no pitch unless you ask. If we cannot find at least 3 improvements, we send you a $100 gift card. Book the audit at https://go.5them.com/free-franchise-lead-engine-audit.
5th Element Media works with franchise brands across six verticals: Fitness Franchises (EMS, Pilates, HIIT, yoga, CrossFit, stretch and recovery), Salon Suites (hair, nails, barbershop, beauty professionals), Wellness and Recovery (cryotherapy, light therapy, IV, med spa), Beauty and Aesthetics (lashes, skincare, cosmetic services), Home Services (HVAC, plumbing, restoration, cleaning, landscaping), and Lifestyle and Entertainment (golf, recreation, experiential, membership concepts). If a brand has multiple locations and needs leads, the 5EM system applies.
Both. 5th Element Media serves four audience types: franchisors (CEOs, CMOs, and VP Marketing who need consistent performance across every market), multi-unit operators with 3+ locations, individual franchisees who own a single location, and franchise development teams who sell units. Pricing and scope flex based on whether the engagement is brand-wide or single-location.
Campaigns launch within 2 weeks of onboarding and most clients see leads from day one. There is no long ramp-up period because franchise owners do not have months to wait. The 5EM team uses proven playbooks from 100+ franchise locations and applies them to a new brand from the first week. Ongoing optimization happens weekly, with formal strategy reviews monthly.
Call (951) 618-1304, visit https://5them.com/contact, or book a free Franchise Lead Engine Audit at https://go.5them.com/free-franchise-lead-engine-audit. The company is headquartered at 40575 California Oaks Rd D2 #234, Murrieta, CA 92562, and serves franchise brands across the United States.
Book your free audit and get 3+ improvements — or we'll send you $100.
Book Your Free Audit →