Grasping the Opportunity

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Laguna Hills is a unique market. High-end, competitive, expensive, and filled with seasoned beauty professionals who expect excellence. At this price point, you don’t win by casting a wide net. You win by precision.

Wendi didn’t want a big, slow, “trust us” agency. She wanted a partner who would collaborate, communicate, and move fast with her.

From day one, 5th Element Media focused on personalized attention, weekly strategy calls, and marketing tailored specifically to the Southern California market understanding that what works in Florida or Texas may not work here.

That level of collaboration became the foundation for the result: a fully leased studio and a waitlist of pros wanting in.

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Our Approach

Wendi’s success was driven by a strategy built around customization - not generic franchise marketing.

1. Customized Ad Creatives & Targeting

Wendi wanted content that reflected the premium feel of the Laguna Hills location.
We produced and tested:

• Profession-specific reels
• “Modern, move-in-ready suites” creatives
• Beauty-pro targeted ads
• Localized messaging built for SoCal pros

Every ad was tailored to her brand and her market, not copied from another location.

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2. Direct Outreach to Local Pros

We built a full DM strategy:

• 5th Element initiated outreach to local beauty pros
• Wendi personally handled responses
• Messaging was customized for each beauty profession
• Hyper-targeted to the exact professionals she wanted in her space

This became one of the biggest drivers of booked tours.

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3. Market-Specific Content

Wendi appreciated that 5th Element didn’t treat all markets the same.
Laguna Hills required:

• Higher-end visuals
• More polished reels
• Professionally-tailored messaging
• Emphasis on luxury, independence, and elevated branding

The content reflected the premium experience IMAGE Laguna Hills offered.

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4. Seamless Communication

Wendi never had to wonder what was happening in her marketing.

She said it best:

“I know that if I have any questions or concerns, they’re going to be immediately handled.”

We communicated through:

• Slack
• Text
• Bi-weekly calls (weekly when ramping up)

This ensured complete alignment, rapid fixes, and a frictionless workflow.

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Our Solution Combined

• Customized ad campaigns tailored to the Laguna Hills audience
• Profession-specific outreach via DMs
• Personalized reels and high-end content
• Weekly collaboration and ongoing optimization
• A flexible approach that adjusted anytime Wendi needed something changed
• Systems that supported her all the way until she reached 100% leased

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Technical Excellence

Wendi’s success came from blending data-driven strategy with personalized execution:

• Custom ad creatives built around high-intent demographics
• Direct messaging targeting the exact beauty pros she needed
• Localized, premium content aligned with Southern California’s market standards
• On-demand support through Slack and text
• Flexible pivots anytime Wendi wanted to change messaging, creative direction, or professional focus

Anything she saw, liked, or didn’t like we adjusted instantly.

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